Our companies · 01
MISFITS
Our first company — built for those who don't fit the template, and don't want to.
Building what's next.
A Norwegian holding company building and backing companies with ambition.
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About
We own, build and grow companies that shape what comes next.
Samuelsen Gruppen is a Norwegian holding company. We give our companies capital, strategy and a shared ambition — and the freedom to do things their own way.
More companies coming
Vision & philosophy
Patient capital. Restless ambition.
01
Long-term
We build for decades, not quarters.
02
Bold
We back ideas that challenge how things are done.
03
Crafted
Quality in every detail, from strategy to pixel.